Google

Thomas Serval joined Google in October 2010 as Head of Media & Platforms for Southern and Eastern Europe, Middle East and Africa (SEEMEA). Before joining Google, Thomas was a member of the executive committee and the director of platform and ecosystem at Microsoft France. Prior to this role, he was a serial entrepreneur, creating and developing a group of companies in the mobile and media space (Baracoda Group). Thomas owns several patents on wireless technology and internet radio systems. He started his career as a researcher on Internet Economics and published many articles on online exchanges. He graduated from Ecole Normale Supérieure, ENSAE and holds a CPA degree

Microsoft

I started my PR career in 1995, learning the ropes from well-seasoned industry luminary Brian MacLaurin. Working on the account to launch PlayStation later lead to my first in-house role with Sony Computer Entertainment, where I helped manage the brand out of the gaming ghetto to become a leading player in the wider entertainment industry. As the energy of the technology industry moved online to the web in the late nineties,

I moved to Bell Pottinger PR where I lead work across multiple technology brands, including the launch of the first web connected gaming console, Sega Dreamcast and emergent phone and web technologies such as BT Cellnet’s WAP system.
In 2002 a move to Microsoft UK deepened my technology industry expertise through managing key issues such as online security and the competitive threat posed by “free” open sourced software. Since moving to a role with Microsoft’s World Wide Corporate Communications team in 2005, I have managed some of the company’s most high profile communications campaigns, including the strategic deployment of the Chairman and CEO in the region and helped steer the company through emerging and longstanding reputation issues. 

IBM

 Delphine Remy-Boutang is WW Social Media Marketing Manager at IBM Software Group. She joined IBM 10 years ago and held a number of positions including: Brand Marketing Manager, Software Sales, Software Group Communications Manager in the UK. In her current role, she leads efforts in moving IBM Software Group marketing into online and social media marketing, focused on driving innovative marketing capabilities via the web (www.ibm.com). She is responsible for articulating social media marketing plans across Software Group globally and help lead their implementation. She is a frequent speaker at seminars, internal IBM conferences on the subject of social media marketing and its effective use to grow business. She is French native and is currently based in London.

Mobile Marketing Association

Paul has more than 23 years experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy. He has spent the past seven years working in mobile marketing and became the EMEA MD of the MMA in 2008.

Since then Paul has been working to build mobile marketing across EMEA and latterly globally as CMO. He has presented at events in 28 different countries and will have a book on mobile marketing published in 2011 by Kogan Page.

Business Leader in The Marketing Society
Member of the CMO Council
Member of The Chartered Institute of Marketing (CIM)
Fellow of the Institute of Direct Marketing (F IDM)
Mentor in The Marketing Academy

Sol Melia

Marco Fanton is the Director of Social Media for the Meliá Hotels
International a Spain's leading hotel company and one of the most important companies in the hotel world, with currently has more than 300 hotels in four continents under seven powerful and internationally recognized brands: Sol, Tryp by Wyndham, Meliá, Innside by Meliá, Me by Meliá, Paradisus and Gran Meliá.
He was the Director of Marketing and responsible for online Developing at the Sol Melia Cuba. He created the online Open Source developing team for the Cuban Division, develop information architecture, user experience design, web design/development in collaboration with de
University CUJAE, Havana.
In the past 3 years was recognized as leader in the Online Product Development for Solmelia defining strategy of developing successful web-based products,SEO strategy and campaigns for solmelia.com and hotels brands. In 2011 he has helped establish the brands reputation as a pioneer in social media marketing in the hospitality industry. 

Unilever

Asad leads Media Innovation globally for the Foods business at Unilever. He has a Masters degree in Business Administration, and before doing his degree spent early part of his career as a computer programmer. He then saw the light and realised that it will have to be the world of advertising and brand communication that will earn his bread and butter. The two stages of his career give him an unfair advantage in understanding today’s world of digital media and advertising. Asad has worked for Unilever for 4 years, prior to which he worked with MindShare/GroupM in various parts of the world, and in various capacities- including roles in which he managed local offices, regional teams and global client relationships. Asad has done assignments in Asia, Europe, and LATAM and considers himself a fortunate “internationalist”. He is a technology enthusiast, likes to photograph as a hobby, and is an avid Performing Arts follower. Asad lives in London, UK with his wife who is a documentary film maker.

Zyncro (Silver Sponsor)

Luis Font’s 20-year career in the Information Technology Industry has included general management, consulting and entrepreneurial experience with leading international firms and successful start-up businesses.

Luis had worked for 12 years in Business and IT Consulting at PricewaterhouseCoopers, enjoying a fast-paced and challenging environment. He was able to do hands-on consulting work with leading companies around the globe having a major impact on clients’ bottom lines.

He actively participated in building cutting-edge procedures and tools that enables companies to systematize and improve the way they negotiate and manage their most critical business process. He holds a Certified Information Systems Auditor title (CISA) from ISACA, and is a Master in Information Technology Management from Universidad Ramon Llull.

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Stimulation / British Interactive Media Ass. / House Of Commons

Tiffany is the former Head of Public Participation (Social Media) for the UK Government, the first role of its kind in the UK, and was based in Cabinet Office and COI.

She launched data.gov.uk working with Sir Tim Berners-Lee, and was the first Director of Comms for Directgov.

She was responsible for training all civil servants to build digital capability. She developed the digital training strategy for Government and the UK Governments first holistic digital training provision.

She advises the Speaker of the House of Commons on Public Engagement to make democracy and the House more meaningful to people in the UK today and is a Special Advisor to the British Interactive Media Association.

Tiffany is a digital strategist, trainer and international speaker, advising government and industry through her agency Stimulation to evolve greater digital competency. She aligns corporate objectives and digital people skills with her knowledge of evolving technology. Stimulation’s client list includes Cabinet Office, Channel 4, COI, Guardian.co.uk, Marketing Agencies Association, Panasonic, Sony and Vodafone.

Golden Gekko

Michael Eriksson is the Chief Commercial Officer at Golden Gekko, the leading developer of creative mobile applications, widgets and mobile websites in Europe and North America. Being responsible for Business Development and the global sales team at Golden Gekko for the last 4 years, Michael has seen revenues and headcount at Golden Gekko grow with over 100% annually. Previous to joining Golden Gekko Michael was managing the operations in Spain for a global consultancy company within IT and corporate finance and was account manager for clients such as GMAC, Unilever, Akzo Nobel, Deutsche Post and many more global blue chip companies.

Michael is passionate about everything mobile and even when working in a company like Golden Gekko he is still seen as the mobile geek.